Meeown

How it works

Four steps. Ten minutes. Zero ouch.

No strips to rip, no wax to melt. Mix the powder, apply it, let it dry, wash it off. Here is the whole ritual, plus the small things that make it work even better.
No stripsNo heatGloves included
  1. 1about 1 min

    Mix.

    Tip two to three spoons of powder into a bowl. Add water or rose water a little at a time and stir until you have a smooth, thick paste. Think cake batter, not soup.

    Tip: Too runny? Add a pinch more powder. It should hold its shape on the spoon.

  2. 2about 2 min

    Apply.

    Pop on the gloves. Spread an even layer over clean, dry skin in the direction of hair growth. Cover the hair fully; thin patches do not grip.

    Tip: Work in sections about the size of your palm so nothing dries before you reach it.

  3. 3about 10 min

    Dry.

    Now the fun part: do nothing. Let the mask set for about ten minutes until it feels firm and matte to the touch. Scroll, sip chai, stretch.

    Tip: A fan speeds things up. A hairdryer on hot does not; keep heat away.

  4. 4about 2 min

    Wash.

    Rinse with lukewarm water and scrub gently in small circles. The hair comes away with the mask and your skin stays soft, exfoliated and bright.

    Tip: Pat dry. Do not rub with a towel; your skin has just had a workout.

Prep and aftercare

The before and the after.

Before you start

  • Patch test 24 hours earlier on a coin-sized area, every time you try a new scent.
  • Exfoliate the day before so the mask reaches the hair, not dead skin.
  • Start with clean, dry skin. Shower first if you can.
  • No oils, lotions or deodorant on the area. They stop the paste from sticking.

After you rinse

  • Rinse with cool water to close the pores.
  • Smooth on aloe gel or a light, fragrance-free moisturiser.
  • Skip sun, hot showers, saunas and perfumed products for 24 hours.
  • Repeat every 3 to 4 weeks. Hair grows back finer and sparser over time.

Which pouch, where

Pick by area, then by scent.

Rose and Orange are tuned for larger, tougher areas. Chocolate and Herbal are gentler and made for delicate skin. None of them are for the face.

Shop all four

Arms, legs, back and stomach

Larger-area scents

Underarms and the outer edge of the intimate area

Delicate-area scents

Not for the face. Facial skin is thinner and more reactive; keep every Meeown mask below the neck and away from the eyes. Avoid broken, sunburnt or freshly shaved skin anywhere.